Fear is Good!
T-shirts, I am launching a new campaign. And I invite you to join me. I’m calling it: Fear is Good.As I see it, Fear has gotten a bum rap and a bad rep. Maybe it’s leftover from our Neanderthal heritage, when hungry predators were a constant peril.
But times have changed. And so has fear’s function. Problem is, few of us have figured that out. We feel the fear, and instantly take flight. We don’t realize that, in modern times, fear is rarely a sign that our survival is being threatened.
Nowadays, the only survival being threatened is usually our egos. Fear has a new purpose—to warn us of approaching Greatness. And as I’m discovering, we’re as afraid of our Greatness as our ancestors were of carnivorous beasts…maybe more.
So, I’m on a crusade to change that. Let it be known…Fear is the clearest signal we will get that we’re on the precipice of greater success, greater happiness, greater impact.
Bank Transfer Day Buzz Builds as CUs Join the Parade: Print Preview
&Nbsp;Credit unions hope the growing consumer anthem of “We’re not gonna take it,” over the latest debit card bank fees, has those consumers primed to make a switch.
Bank Transfer Day, the brainchild of a Los Angeles art dealer , has delivered what credit unions have long sought, said Brent Dixon, youth adviser for Filene Research Institute and Crash Network founder.
“Credit unions have forever been trying to come up with a national brand awareness campaign, but now you have Bank Transfer Day, which is fully from the people, not trade associations or even the credit union industry,” Dixon said. “It’s driven by real emotions, frustrations and needs. It’s a huge opportunity for credit unions, and I hope beyond the marketing, they really make it easy for consumers to act and move their money over.”
Credit unions across the country have certainly been making the most of the opportunity presented.
In Minnesota, Affinity Plus Federal Credit Union’s latest round of its edgy, irreverent “Ditch Your Bank” awareness campaign has expanded to include advertisements that question the new fees.
“Our job as financial institutions is to provide them with the tools to make that happen.” To further the buzz, many credit unions have turned to PTP New Media's T-shirt company, CU*SWAG for help. At press time, over 2000 “Join the CU Revolution”
Why not go to Money Advice Service, an organisation set up by the Government and funded by the Financial Services Authority. Here's one of its useful pieces of advice: "Investment trusts are listed on the stock market, like companies.
