Vodafone pushes Kiwi music on smartphones
Vodafone New Zealand has launched a new marketing campaign that comes as an application, and customers will be able to enjoy the features of augmented reality through the application.
Users will have their turn smartphones with music and animation when they point their mobile workforce in Vodafone stores. Vodafone employees will wear special T-shirts with graphics related to music on the front which trigger a reaction in the phones.
The application also allows users to play new single Avalanche city You and I, and see the highlights of last year's prices.
The shirts will be worn by Vodafone retail staff over the next few weeks in the lead up to the New Zealand Music Awards .
Suraiya Phillimore-Smith, general manager of brand and communications at Vodafone, said: 'Today's technology is pretty incredible and we wanted to find a way of connecting our passion for Kiwi music with our love of cool innovation, while having some fun. We know that Android and iPhone users are going to love seeing this in action in Vodafone retail stores. Our staff are going to be flat out standing around as customers point phones at their t-shirts!
It's not a game for the Kiwis
Yeah right. If I hear that big brother-little brother analogy one more time this week I'm going to spill my toheroa soup all over someone's jandals.
You think this is light-hearted and friendly, you should be over here in Auckland.
We're just hours away from the Wallabies versus All Blacks in the biggest showdown since Wyatt Earp took on the Clantons and the general populace has declared war on Australians.
I'm sitting in my hotel room overlooking the harbourside precinct known as the Viaduct and right outside my window the locals are engaging in nothing short of psychological assault and battery.
Obviously aware that every hotel, cafe and bar along the strip is full of Australians, there is a group of men in black T-shirts (they don't sell any other kind over here) giving haka demonstrations.
It's been going on for hours. Kamate, kamate . . . It's the tongues-out version of fingernails down the (All) black-board, but if they think they're going to drive us out of the country before the big game at Eden Park (and also rid us of the chance to gloat over the Kangaroos win over the Kiwis in Newcastle three hours earlier) they've got another think coming.
We know that Android and iPhone users are going to love seeing this in action in Vodafone retail stores. Our staff are going to be flat out standing around as customers point phones at their t-shirts!' .
"Today's technology is pretty incredible and we wanted to find a way of connecting our passion for Kiwi music with our love of cool innovation, while having some fun. "We know that Android and iPhone users are going to love seeing this in action in
As well as logos, businesses can request designs for websites, flyers, business cards, T-shirts, posters and stationery. Designers then submit their designs, and the business chooses a winner, who receives the lion's share of the payment (other
Each T-shirt also comes with an instructional hangtag that explains how to perform the energy healing technique that the shirt demonstrates. The shirts are made of cotton and come in a range of colors such as kiwi, indigo, plum and teal.
