Geek love: In an uncertain economy, women choose brains over brawn
If the guys in high-tech services seem more smug than usual these days, it's not your imagination.
Not only do they hold the entire network in their hands, they also found the girls. In a culture obsessed with all things "geek" Mr. Right, apparently, now comes with a pocket protector and possibly a collection of action figures.
"Geek is much more sexy," says Stella Fayman, 24, a "ninja marketing" to FeeFighters.com, an internet start-up West Loop that helps merchants to negotiate a fee reduction card processing of credit. Ms. Fayman's single friends badger her for introductions to her software-jockey co-workers.
“They're always asking me if I know any single guys,” she says. They might not reference Mark Zuckerberg by name, she says, but the Facebook founder's geek-to-chic story has moved the men at her company up the dating hierarchy.
Match.com dating expert Whitney Casey confirms the trend. “Without a doubt,” she says. “Geeks, they have unlimited cachet right now. They need to be out there hitting it.
And even if a film can't afford the rights to the professional sports licenses they want to show, sneaking in a few 'illegal' jerseys or fan-made T-shirts can preserve the feel (see Big Fan's 'Dallas Sucks' T-Shirt as an example).
Imagine, he says, that you are at a random bar with five guys in superhero T-shirts, five 25-year-old women and another five guys looking buff and polished and “smothered in Axe body spray.” “Are those girls honestly going to go home with the geeks?
